Neisha Tweed Bell: A Global Creative Powerhouse
Neisha Tweed Bell, a proud daughter of St. Kitts, is making waves on the international stage as an award-winning creative executive, strategist, and advocate for inclusivity. With over 20 years of experience at industry giants like Meta, Publicis, and Dentsu, Tweed Bell has built an illustrious career at the intersection of creativity, technology, and culture.
Notable Achievements
- Transforming Healthcare Marketing: As the leader of Meta’s Health Creative vertical, she drove creative innovation that unlocked $1 billion in sales within just five years.
- Driving Inclusivity in Advertising: She launched the first global inclusive creative and cultural fluency practice at Meta’s Creative Shop, demonstrating that inclusive practices lead to an over 80% increase in ad recall.
- Iconic Campaigns: From launching Citi Bike in New York City to creating a VR experience for St. Jude Children’s Research Hospital that raised over $1 million in donations, her work consistently breaks boundaries and delivers impactful results.
Extending Her Influence
Tweed Bell’s influence extends beyond her corporate achievements. A certified Cultural Intelligence (CQ®) facilitator, she coaches teams to collaborate effectively across diverse cultures. Her passion for fostering community and connection shines through initiatives like mentorship programs and her role as co-chair of the ADCOLOR Advisory Board, a platform championing diversity in the creative industries.
Award-Winning Work
Her work has been celebrated by organizations like The One Club and ADCOLOR, and featured in Essence Magazine. Tweed Bell has also shared her expertise on global stages, including the prestigious Cannes Lions and ADCOLOR Conference & Awards.
Philosophy and Approach
Reflecting her commitment to excellence, Tweed Bell approaches every endeavor with the philosophy: “How can I make this better?” Whether leading groundbreaking campaigns or mentoring rising talent, she continues to elevate creativity and collaboration on a global scale.
Conclusion
As Neisha Tweed Bell builds on her extraordinary journey, she stands as an inspiration to her fellow Kittitians and a testament to the limitless potential of Caribbean talent on the world stage.
FAQs
* What are Neisha Tweed Bell’s notable achievements?
* Transforming Healthcare Marketing, Driving Inclusivity in Advertising, and Iconic Campaigns
* What is her role in the creative industries?
* Co-chair of the ADCOLOR Advisory Board and certified Cultural Intelligence (CQ®) facilitator
* What is her philosophy?
* “How can I make this better?”