Karl Lagerfeld Brings Fashion to Reality at Chanel Supermarket Show

Much like other designers, Karl Lagerfeld’s fashion shows aim to transport audiences to a world of fantasies and dreams. However, for his latest collection, Lagerfeld decided to break free from the conventional by presenting his designs in a unique setting – a Chanel supermarket.

A Pop Art Inspired Concept

“For me the supermarket is the pop art of today,” Lagerfeld said during an interview on Tuesday, following the show. He admitted that, despite his admiration for supermarkets, he rarely visited them personally.

Models as Shopaholics

On the catwalk, models took on the role of shoppers, pushing brightly colored trolleys and exchanging gossip while pretending to shop. Products with tongue-in-cheek labels, such as Coco beer bottles, Chateau Gabrielle white wine, and Chanel crémeuh (or creamoo) milk, were the highlights of the show.

Accentuating the Fashion with Supermarket Touch

Alongside these playful products, models carried metallic baskets adorned with Chanel’s iconic handbag chains, expertly combining the worlds of high fashion and everyday retail.

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Conclusion

Karl Lagerfeld’s decision to host his fashion show in a Chanel supermarket serves as a testament to the evolving nature of the fashion industry. By incorporating everyday objects and settings into his designs, Lagerfeld reimagines the relationship between fashion and reality.

Frequently Asked Questions

Q: What inspired Lagerfeld’s decision to use a supermarket as a fashion show setting?
A: According to Lagerfeld, supermarkets are the “pop art of today” and represent the intersection of fashion and reality.

Q: Which products were featured during the show?
A: The show included products with tongue-in-cheek labels, such as Coco beer bottles, Chateau Gabrielle white wine, and Chanel crémeuh (or creamoo) milk.

Q: How did Lagerfeld’s decision to combine fashion and supermarkets receive the audience?
A: The reaction to the show was generally positive, with attendees enjoying the unique and creative combination of high fashion and everyday retail.