Beaches Resorts Announces $1 Billion Expansion Plan

MONTEGO BAY, JAMAICA – Beaches Resorts announced plans to invest nearly US $1 billion in the expansion of its leading family all-inclusive vacation brand, doubling its footprint within the next five years.

Adam Stewart, Executive Chairman of Beaches Resorts, unveiled the groundbreaking announcement and ambitious expansion plans at the company’s Made of Caribbean global launch event held in New York City. Stewart shared the announcement of new destinations for the Beaches brand including: a new Beaches in Barbados, plans for a Beaches in Exuma, The Bahamas, and Beaches Runaway Bay in Jamaica – along with a sneak peek of the new Treasure Beach Village coming to Beaches Turks and Caicos.

History of Beaches Resorts

Beaches Resorts was founded in 1997 with locations in Jamaica and Turks and Caicos, as the family-friendly evolution of Sandals Resorts. Beaches Negril and Beaches Turks and Caicos introduced a premium, all-inclusive experience tailored specifically for families. Since then, Beaches has established itself as the premier vacation for travelers of all ages with signature inclusions such as Caribbean Adventures with Sesame Street®, Kids Camps, epic waterparks and its groundbreaking Autism Program certified `by the International Board of Credentialing and Continuing Education Standards (IBCCES).

Growth Strategy

“As a family from the Caribbean, we have a deep love for our islands, and it’s incredibly gratifying to draw inspiration from our guests,” said Stewart. “Our growth strategy is rooted in meeting their wants, with the importance of family time being at the core of our brand’s DNA. We know that now, more than ever, families are prioritizing connection and seeking enriching, multigenerational vacations. We are committed to not only meeting this demand but going above and beyond to wow them with new product offerings and provide unforgettable shared experiences.”

New Destinations

Beaches Barbados

Beaches Resorts to Make its Debut in Barbados Joining existing sister properties Sandals Barbados and Sandals Royal Barbados, Beaches Barbados will open as the inaugural Beaches on the island. Breaking ground in late 2025, the new resort will offer 600 rooms – from king suites and two-queen designs to nearly 3,000-square-foot, four-bedroom suites complete with a private oceanfront balcony. Designed in ‘Bajan Style,’ a grand and luxurious take on Caribbean Georgian Style, the resort’s standout will include a dedicated ‘Main Street’ – a winding resort center featuring dining and shopping opportunities, as well as high-energy family zones from outdoor performance stages to a modern sports bar and arcade.

Beaches Exuma, The Bahamas

Beaches Resorts Steps Foot in The Bahamas Set upon 500 acres in the Out Islands, Beaches Exuma will be the brand’s first appearance in The Bahamas. The brand is collaborating with the Bahamian Government to finalize an agreement for the conversion of the resort from Sandals Emerald Bay. The transformation into Beaches Exuma will reconfigure the property’s 249 keys into a mix of accommodations, including multi-bedroom villa suites. While the new resort will feature 12 restaurants, a Kids Camp, a signature splash park, a full-service Red Lane Spa, and the brand’s exclusive partnership with Sesame Street®, the destination itself – with its renowned crystalline waters – will be the star attraction. Guests can also enjoy complimentary green fees at the Greg Norman-designed 18-hole Emerald Bay Golf Course.

Beaches Runaway Bay, Jamaica

Beaches Runaway Bay Resort Located midway between Ocho Rios and Montego Bay on Jamaica’s renowned North Coast, Beaches Runaway Bay will feature an estimated 400 expansive one, two, three and four-bedroom suites and villas, designed with extended families in mind. Guests can expect dedicated wellness areas and new activities such as skateboarding, bike trails, a climbable treehouse and access to Runaway Bay Golf Club and its par-72, 18-hole championship golf course, plus organic farm-to-table dining.

Treasure Beach Village, Turks and Caicos

Treasure Beach Village at Beaches Turks and Caicos Now Accepting Reservations Beaches Resorts will open the doors to a brand new village, Treasure Beach, at Beaches Turks and Caicos, bringing the property to 858 total keys across its soon-to-be six villages. Designed for friends and families traveling together, Treasure Beach Village will add 101 keys – all of them suites – including large four-bedroom villas along the beach welcoming up to 10 guests each and overlooking the crystal clear Grace Bay waters. Treasure Beach Village will debut its first-ever food hall featuring an international array of dining options, as well as introduce Sandals guest favorite, Butch’s Island Chophouse, to the brand. The resort is now accepting reservations.

Recent Expansion

These additions to the Beaches Resorts portfolio come on the heels of a recent expansion to the brand’s flagship resort in Jamaica, Beaches Negril, where the new three-story Firesky Reserve Villas welcome families of up to 10, complete with four bedrooms, beautifully appointed living areas, a private pool and more – all steps from the sand; along with the Eventide Penthouse Collection, welcoming up to 18 guests with access to a rooftop terrace ideal for stargazing and soaking in the soothing breeze.

Booking Information

For more information and to book, visit www.beaches.com.

Conclusion

Beaches Resorts is poised to revolutionize the family vacation experience with its $1 billion expansion plan, introducing new destinations and amenities that cater to the evolving needs of families and multigenerational travelers. With a focus on creating unforgettable shared experiences, Beaches Resorts is set to solidify its position as the leading family all-inclusive vacation brand.

Frequently Asked Questions

Q: What is the total investment in the expansion plan?

A: The total investment in the expansion plan is nearly US $1 billion.

Q: How many new destinations are being introduced?

A: Beaches Resorts is introducing new destinations in Barbados, Exuma, The Bahamas, and Runaway Bay, Jamaica, as well as a new village in Turks and Caicos.

Q: What is the expected completion date for the new resorts?

A: The expected completion date for the new resorts varies, with Beaches Barbados breaking ground in late 2025 and Treasure Beach Village in Turks and Caicos now accepting reservations.