Betty Booze and Betty Buzz Join Princess Cruises’ "Love Line Premium Liquors" Collection
Ft. Lauderdale, Florida – "Love Line Premium Liquors," the exclusive collection of wine and spirits from Princess Cruises, created and curated by creative, celebrity partners, is adding a little more sparkle to the line-up with delicious drinks from Betty Booze and Betty Buzz, founded by actor and entrepreneur Blake Lively.
Paired with the freshest fruits, spices, herbs and more, with just the right amount of bubbles to create unmatched, unmistakably delicious drinks, Lively created Betty Buzz (non-alcoholic) and Betty Booze with the simple idea that drinks should be held to the same standard as the food we eat. The brand is committed to making beverages that are real, uncomplicated and delicious, taking the time to create homemade recipes from only the highest quality ingredients. Betty Buzz is an assortment of premium gluten-free, non-alcoholic sparkling sodas and mixers made from clean ingredients. Betty Booze is a line of premium low ABV ready to drink canned cocktails.
Rolling out on all 16 ships in the Princess fleet over the next several months and included in Princess Plus and Princess Premier packages, guests can sip on a wide variety of great tasting, lower calorie Betty Booze and Betty Buzz beverages, including:
- Betty Booze Sparkling Bourbon with Peach Honey Mint
- Betty Booze Sparkling Tequila with Lime Shiso
- Betty Booze Sparkling Tequila with Smoky Pineapple
- Betty Buzz Sparkling Lemon Lime
- Betty Buzz Meyer Lemon
- Betty Buzz Sparkling Grapefruit
- Betty Buzz Ginger Beer
"Blake’s commitment to delivering high quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity and authenticity," said John Padgett, president of Princess Cruises. "With the addition of Betty Booze and Betty Buzz to our exclusive ‘Love Line Liquors Collection,’ we are giving our guests something exciting and new while also expanding drink options to better serve modern, healthy and active lifestyle preferences."
About Betty Buzz and Betty Booze
Betty Buzz and Betty Booze are founded by actor and entrepreneur Blake Lively, with a focus on creating high-quality, delicious drinks made with real, uncomplicated ingredients. The brands are committed to providing a variety of great-tasting, lower-calorie beverages perfect for modern, healthy, and active lifestyles.
Highlights for the Betty Buzz and Betty Booze Brands:
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More than 3 billion media impressions YTD, including Vogue, Variety, Food and Wine, Forbes, Women’s Health
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Over 7 million social impressions YTD
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Top 10 following in the soft drinks category
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3 on Amazon’s best sellers in soft drinks during July 2024 Prime Day
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More than 60 industry awards since launch
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Nationally available in over 8,000 accounts
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Over 7 billion media impressions YTD, including Rolling Stone, InStyle, TODAY, CNN, People, US Weekly, Food Network
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More than 70 million social impressions
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Top 10 RTD at Total Wine & more
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12 Industry awards and counting
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Nationally available in over 6,000 accounts
Collaborations and Partnerships
Betty Booze and Betty Buzz have partnered with world-renowned culinary tastemakers, including Chef Daniel Boulud, Cedric Grolet, and Paul Hollywood.
Conclusion
Lively’s Betty Booze and Betty Buzz join the impressive collection of renowned celebrities in the "Love Line Premium Liquors" collection, including Pantalones Organic Tequila by Camila and Matthew McConaughey, Sláinte Irish Whiskey by Liev Schreiber, Voli 305 Vodka by Pitbull, Melarosa Sauvignon Blanc, Red Blend, and Cabernet Sauvignon by Jason Aldean, and Love Prosecco by Artist Romero Britto.
For more information about Princess Cruises, please visit www.princess.com or contact a professional travel advisor.
FAQs
Q: What is the "Love Line Premium Liquors" collection?
A: The "Love Line Premium Liquors" collection is an exclusive collection of wine and spirits from Princess Cruises, created and curated by creative, celebrity partners.
Q: Who founded Betty Booze and Betty Buzz?
A: Betty Booze and Betty Buzz were founded by actor and entrepreneur Blake Lively.
Q: What type of drinks do Betty Booze and Betty Buzz offer?
A: Betty Buzz is an assortment of premium gluten-free, non-alcoholic sparkling sodas and mixers made from clean ingredients. Betty Booze is a line of premium low ABV ready to drink canned cocktails.