Caribbean Tourism Makes a Strong Impact at 2024 International Tourism Fair in Argentina

Record-Breaking Crowds and Key Achievements

BUENOS AIRES – The Caribbean made a significant impact at the 2024 International Tourism Fair (FIT) in Argentina, creating a strong presence among record-breaking crowds. Held from September 28, 2024, to October 1, 2024, at La Rural Convention Center, FIT attracted over 135,000 visitors, an eight percent increase compared to last year.

Caribbean Tourism Organization (CTO) and EM Marketing Partnership

EM Marketing, an allied member of the Caribbean Tourism Organization (CTO), was pivotal in coordinating the Caribbean’s participation in this growing Latin American travel event.

“This year’s success at FIT demonstrates the Caribbean’s increasing appeal in Latin America,” said Elsa Petersen, Founder and CEO of EM Marketing. “The growing interest from both travelers and industry professionals confirms the region’s unique value proposition. This event allowed us to showcase the Caribbean’s cultural richness and scenic beauty as well as establish new partnerships and strengthen confidence in the region as a leading destination for international tourism.”

Key Achievements at FIT 2024

6,114 business appointments, a 39% increase from 2023
7,445 meetings facilitated via the FIT B2B system
Over 30 meetings coordinated by EM – Marketing with operators from Brazil, Argentina, Uruguay, Paraguay, Ecuador, Colombia, Mexico, and Peru

CTO’s Secretary-General and CEO’s Statement

“The vibrant Latin American travel market represents a strategic partnership opportunity for Caribbean tourism,” said Dona Regis-Prosper, CTO’s Secretary-General and CEO. “Through our ongoing collaboration with Latin American tourism stakeholders, we’re committed to fostering meaningful connections that enhance travel experiences. As we support the growth of this market, we’re excited to work alongside our partners to create sustainable tourism opportunities that benefit both regions.”

Conclusion

The Caribbean’s strong presence at FIT 2024 demonstrates its growing appeal in Latin America. With over 34 million travelers originating from Latin America annually, FIT has established itself as the region’s premier tourism exhibition and is poised to set new records at its next edition. CTO and its allied partners view this premier industry event as crucial for elevating the Caribbean’s brand within the Latin American market.

FAQs

Q: What was the attendance at FIT 2024?

A: The event attracted over 135,000 visitors, an eight percent increase compared to last year.

Q: What was the purpose of EM Marketing’s participation at FIT 2024?

A: EM Marketing, an allied member of the Caribbean Tourism Organization (CTO), coordinated the Caribbean’s participation in the event to showcase the region’s cultural richness and scenic beauty, establish new partnerships, and strengthen confidence in the region as a leading destination for international tourism.

Q: What were the key achievements at FIT 2024?

A: The event saw 6,114 business appointments, a 39% increase from 2023, 7,445 meetings facilitated via the FIT B2B system, and over 30 meetings coordinated by EM – Marketing with operators from various Latin American countries.