I Am Hair

Cécred launches with the Foundation Collection, featuring patent-pending keratin recovery tech that visibly strengthens and revives hair health.

Céred, a new haircare line co-founded by Beyoncé Knowles-Carter, has officially launched with the Foundation Collection, an eight-product line that cleanses, conditions, and visibly repairs hair. Inspired by global hair rituals, the products incorporate an array of butters, oils, honey, and fermented rice water to nourish hair.

“The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on,” says Cécred founder and chairwoman Beyoncé Knowles-Carter. “As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength.”

<p Knowles-Carter’s passion for haircare is born from lived experience. She grew up sweeping hair in her mother Tina Knowles’ salon and saw firsthand how she thoughtfully mixed tech-forward formulas with natural butters and oils to cultivate healthy hair. Knowles joins Cécred as vice chairwoman, bringing her 40 years of influence as a hairstylist, salon owner, and entrepreneur.

Céred’s formulas, infused with a signature Temple Oud fragrance, are cruelty-free and formulated under strict global guidelines for ingredient safety. The brand’s patent-pending Bioactive Keratin Ferment technology, made from wool-derived keratin, honey, and lactobacillus ferment, closely matches and replaces depleted proteins in hair.

The Foundation Collection is now available on www.cecred.com, featuring:

Cécred Foundation Collection Launch Range:

Clarifying Shampoo & Scalp Scrub ($38 USD, 8 oz.)

Like skincare for your scalp. This Clarifying Shampoo & Scalp Scrub combines a balance of exfoliants, fermented purple willow bark, and tea tree oil to remove buildup and residue from your hair and scalp for a game-changing deep clean.

Hydrating Shampoo ($30 USD, 8 oz.)

This luxurious, hyaluronic acid-infused shampoo goes deep on hydration, leaving your hair visibly nourished, manageable, and strong.

Moisturizing Deep Conditioner ($38 USD, 10 oz.)

Bring dehydrated and dull hair back to life. This ultra-rich formula is infused with our African oil blend and shea butter to moisturize, soften, and improve manageability.

Reconstructing Treatment Mask ($42 USD, 10 oz.)

Hair repair in a jar. Powered by our patent-pending Bioactive Keratin Ferment, this treatment is clinically tested to visibly reduce damage, increase strength, and improve shine after one use.

Fermented Rice & Rose Protein Ritual ($52 USD, 4 treatments)

Fermented rice water is long adored in Asian cultures for its hair-strengthening and length-retention benefits, but the fermentation takes days. This ritual begins with a Fermented Rice & Rose Powder that instantly transforms into a water-activated, fortifying hair rinse treatment followed by a luscious Silk Rinse.

Mozart Sealing Lotion ($38 USD, 8 oz.)

This multitasker does it all: seals, smooths, and styles with a light hold.

Nourishing Hair Oil ($44 USD, 1.7 oz)

This blend of 13 oils and plant-based extracts seals in moisture and adds a soft shine—all without silicone.

Ritual Shaking Vessel ($20 USD)

Take haircare to luxe levels with the bespoke vessel to mix our Fermented Rice & Rose Powder with water to create a fortifying hair rinse treatment.

About Cécred:

Cécred creates a place to show up as you choose and gives the healthy foundation to express your hair in all ways that make you feel good. Its products honor the love and connection of hair traditions while delivering what hair craves: rich conditioners and fortifying protein, patent-pending technology and fermentation, sensorial luxury and exceptional performance for visible strength, moisture and shine.

FAQs:

Q: What sets Cécred apart from other haircare brands?
A: Cécred’s unique blend of fermentation technology and natural ingredients gives it an edge in hair recovery and repair.
Q: How do Cécred’s products compare to other haircare lines?
A: Cécred’s products are made with the highest-quality, clinically-tested ingredients and offer exceptional performance and results.
Q: What does Cécred’s mantra "Express Your Hair, Every Hair" mean to you?
A: "Express Your Hair, Every Hair" is a declaration of freedom and empowerment to express oneself through their hair, no matter what its texture or type may be.
Q: Who is Cécred for?
A: Cécred is for anyone seeking a healthier, stronger, and more radiant hair appearance. Whether you’re struggling with damaged hair, hair loss, or simply wanting to maintain healthy locks, Cécred has products that can help.