The Caribbean Hotel and Tourism Association (CHTA) has unveiled the winners and finalists of the 2024 Caribbean Hotel Industry Exchange Forum (CHIEF) Awards. The awards recognize exceptional initiatives across key categories in the Caribbean hospitality sector, including Environmental Sustainability, Innovative Sales and Marketing, People Development and Support, Social Responsibility, and Tech Transformation.
The first-place CHIEF Award in the Environmental Sustainability category went to Ti Kaye Resort & Spa for its demonstration of a holistic sustainability approach, including initiatives such as investing in renewable energy, aiming to cut fossil fuel electricity use by 50 percent by expanding solar PV capacity, transitioning to LED lighting, and growing its composting program.
In the Innovative Sales and Marketing category, The Rockley by Ocean Hotels Barbados took the top spot for its inventive approach to sales and marketing. The resort saw its renovation as an opportunity to authentically reflect Barbados and offer a fresh, guest-centered approach. By collaborating extensively with local artisans, they designed an experience celebrating Bajan culture and artistry.
The winner in the People Development and Support category was Bucuti & Tara Beach Resort, Aruba, for its commitment to people, place, and planet enhanced over the past year with the introduction of AI technology to assist, not replace, staff.
The Social Responsibility category was claimed by the Grenada Hotel and Tourism Association (GHTA) for its efforts in ensuring that the tourism sector on the island remained informed and resilient during Hurricane Beryl and its aftermath. As a member of the National Disaster Emergency Advisory Committee, GHTA facilitated crucial communication among its members, providing timely information about recovery efforts and wellness checks.
In the Tech Transformation category, Caille Blanc Villa & Hotel took top honors by identifying and addressing a void in being able to answer prospective guests’ questions during their down hours. As a solution, they implemented an AI chatbot, named Jacqbot, to help guests get answers to their questions in a timely manner.
The CHIEF Awards celebrate innovation, sustainability, and a deep commitment to people and community, stated CHTA President Sanovnik Destang. We commend these businesses for their forward-thinking approaches and for sharing best practices that can inspire others across the region. By honoring excellence, we aim to strengthen the industry as a whole and motivate our members to continue to go above and beyond.
In his opening remarks, Destang welcomed attendees and highlighted the importance of the event, emphasizing that the CHIEF Awards will continue to elevate the region’s hospitality and tourism industry.
The keynote speaker, Gregory G. Habeeb, Chief Development Officer, WorldHotels North America, presented a lecture on Redefining Luxury Through Authenticity: Crafting Genuine Caribbean Experiences. He explored how Caribbean hoteliers can blend authentic, experiential travel with the strategic use of technology and AI, emphasizing that high-tech doesn’t mean distancing oneself from the guest, but rather empowers a high-touch, personalized guest experience.
Conclusion:
The CHIEF Awards recognize outstanding achievements in the Caribbean hospitality industry, celebrating innovation, sustainability, and community commitment. The winners and finalists in each category have demonstrated exceptional dedication to their respective areas, showcasing the best practices that can inspire others across the region.
FAQs:
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What are the CHIEF Awards?
The CHIEF Awards recognize exceptional initiatives in the Caribbean hospitality sector, including Environmental Sustainability, Innovative Sales and Marketing, People Development and Support, Social Responsibility, and Tech Transformation. -
What are the categories for the CHIEF Awards?
The categories for the CHIEF Awards include Environmental Sustainability, Innovative Sales and Marketing, People Development and Support, Social Responsibility, and Tech Transformation. -
Who were the winners and finalists of the 2024 CHIEF Awards?
The winners and finalists of the 2024 CHIEF Awards can be found in the article above. -
What is the purpose of the CHIEF Awards?
The purpose of the CHIEF Awards is to recognize and celebrate outstanding achievements in the Caribbean hospitality industry, promoting innovation, sustainability, and community commitment.
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