Jamaica to Participate in International Tourism Fair in Spain

About FITUR

The 45th staging of the International Tourism Fair (FITUR) begins in Spain on Wednesday. As one of the world’s leading travel and tourism tradeshows, FITUR provides a crucial platform for international tourism stakeholders to showcase their offerings, foster new business relationships, and explore future opportunities.

About Jamaica’s Participation

Jamaica will be represented at FITUR, marking the beginning of the Ministry’s strategy for 2025. The sector’s ambitious targets include welcoming five million visitors and generating five billion US dollars in earnings, further solidifying Jamaica’s position as a top-tier destination in the global tourism landscape.

“We are proud of Jamaica’s strong performance in 2024, achieving some 4.2 million arrivals and earning US$4.3 billion in tourism revenue despite numerous challenges,” said Tourism Minister Edmund Bartlett. “As we move into 2025, our focus will be on maintaining this momentum, with an eye on hitting the five million mark for arrivals and reaching five billion US dollars in earnings. FITUR is the perfect setting to position Jamaica for a successful year ahead, fostering partnerships that will help us reach our goals,” he added.

Minister’s Schedule in Spain

Bartlett will engage in several high-level engagements aimed at strengthening Jamaica’s relationships with key international stakeholders while in Spain. He will also participate in the official FITUR opening ceremony on Wednesday, which will be attended by King Felipe VI and Queen Letizia of Spain. Additionally, he will participate in an anniversary event hosted by UN Tourism before returning to Jamaica on Sunday.

Conclusion

Jamaica’s participation in FITUR is an important step in the country’s strategy to continue growing and innovating in the tourism sector. With ambitious targets set for 2025, the sector is poised for continued success and Jamaica is well-positioned to achieve its goals.

FAQs

Q: What is FITUR?

A: FITUR is the leading tradeshow for inbound and outbound markets in Ibero-America, including premier destinations in the Americas.

Q: What are Jamaica’s targets for 2025?

A: Jamaica aims to welcome five million visitors and generate five billion US dollars in earnings, further solidifying its position as a top-tier destination in the global tourism landscape.

Q: What will Minister Bartlett do while in Spain?

A: Minister Bartlett will engage in several high-level engagements aimed at strengthening Jamaica’s relationships with key international stakeholders and participate in the official FITUR opening ceremony, as well as an anniversary event hosted by UN Tourism.