Princess Cruises Sets Sail with New Global Advertising Campaign
Ft. Lauderdale, Florida – Princess Cruises is launching a new global advertising campaign, "Love Boat by Hannah," featuring actress and musical theater sensation Hannah Waddingham.
Waddingham, known for her powerful vocals and signature charm, introduces audiences to one of TV’s most recognizable theme songs: The Love Boat. The original series, which aired from 1977 to 1986, became a pop culture phenomenon, turning the show’s catchy theme into an anthem of romance and adventure.
A Modern Twist on a Classic
In the new ad campaign, Waddingham reimagines the song, adding a modern twist while celebrating the iconic legacy that helped make Princess Cruises a household name. The campaign follows Waddingham as she enjoys the lavish delights aboard a Princess cruise, from belting out the theme song to sipping artisanal cocktails and lounging by the pool.
A Touch of Musical Magic
Waddingham recorded her version of the theme song at the famed Criteria Recording Studios in Miami, a music industry landmark that has hosted the likes of ABBA, Bob Marley, Jay-Z, and Shakira. The studio’s storied walls lent a touch of musical magic to the performance, reminding everyone why The Love Boat theme remains as infectious today as it was in the ’70s and ’80s.
Godmother of Sun Princess
Waddingham was honored as the Godmother of the brand’s new, next-generation Love Boat – Sun Princess – a prestigious title held by a distinguished roster of past godparents, including icons like Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren. Her role cemented her place in Princess Cruises’ storied tradition of celebrating luminary women from around the world.
Campaign Rollout
The "Love Boat by Hannah" campaign will roll out in a series of 60-, 30-, 15-, and 06-second spots across the U.S., U.K., Canada, and Australia. Audiences can expect to catch these captivating ads on connected TV, digital platforms, and through a dynamic social media strategy. The flagship 60-second spot will even make a splash in U.S. cinemas, playing before highly anticipated blockbusters like Wicked and Gladiator 2.
Target Audience
Designed to resonate with both seasoned Princess cruisers and those curious about embarking on their first voyage, the campaign targets a diverse audience. Key demographics include digitally savvy adults, active seniors, families with teenagers, and multi-generational groups eager for shared adventures.
Conclusion
The "Love Boat by Hannah" campaign invites audiences to rediscover the magic of The Love Boat and set sail with Princess Cruises on an adventure where every moment is unforgettable – anchored by Waddingham’s electrifying performance.
FAQs
- Who is the star of the new Princess Cruises advertising campaign?
Hannah Waddingham, an actress and musical theater sensation. - What is the name of the new Princess Cruises cruise ship featured in the campaign?
Sun Princess. - What is the target audience for the "Love Boat by Hannah" campaign?
Digitally savvy adults, active seniors, families with teenagers, and multi-generational groups eager for shared adventures. - Where can I find more information about Princess Cruises?
Through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237), or by visiting www.princess.com.
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