‘Mean Girls’ laughably slammed for e.l.f. product marketing

On Wednesdays, we wear e.l.f. makeup.

The new “Mean Girls” musical movie has come under fire on TikTok for its high amount of product placement — especially featuring e.l.f. cosmetics.

Viewers have taken to the social media platform to fume over the seemingly two-hour advertisement for the brand.

“POV: The whole ‘Mean Gils’ movie,” one person captioned a clip alongside several e.l.f. products as a song from the flick plays in the background.

Commenters who saw the movie understood the TikTok and wrote: “Regina would only use the BEST like dior, charlotte tilbury, chanel.”

Someone else added: “My name is regina george and i am a massive (brand) deal (for elf).”

Regina George is the moniker of Reneé Rapp’s so-called “mean girl” and Queen Bee character, a role famously played first by Rachel McAdams in the 2004 parent film.

Another user claimed that there was a “20-minute-long E.L.F ad that played before” the movie in the theater. 

One person commented and confirmed the commercial, saying: “Had that long elf ad before the movie and then the movie itself was another long elf ad.”

“When the ad was better than the movie…” a person chimed in. “LITERALLY me and my friends were like how long is this ad.”

In a third clip, someone was hoping to drool over Chris Briney’s role of Aaron Samuels — however, they were in for a big disappointment when they saw that most of the movie was full of product placement.

“POV: You go to see a one hour and 52 minute ELF makeup ad so you can get new Conrad Fisher content,” the person wrote on the video, referencing Briney’s other character from the teen romance series “The Summer I Turned Pretty.”

“It’s literally MEAN GIRLS did they really need that sponsor money,” a user asked. 

Another watcher shrugged: “Movie or ad?”

“I WAS LITERALLY WONDERING ABOUT ALL THE ELF STUFF!” 

TikTokers also didn’t seem to realize that the new movie was in fact, a musical. “This is not the ‘Mean Girls’ I came to see,” a person fumed on TikTok alongside a clip of Rapp singing. “What the hell happened?”

Others in the comments section rolled their eyes at the clip, with someone scoffing: “What did you expect by ‘mean girls musical’💀?”

A second wacher explained: “Y’all this is based off the broadway musical not the movie! They still messed it up either way but I feel it’s important to know because it actually makes it worse imo.”

“How yall not know it’s a musical when it literally says mean girls the musical I can see the context clues aint contexting 🤣?”

The current musical adaptation is a remake of the Broadway production that premiered in 2017, which itself is an iteration of the 2004 Tina Fey and Mark Waters comedy flick.