Who is Brent Bailey?

Brent Bailey is an American actor, producer, and screenwriter born in Tucson, Arizona. He has starred in multiple hit TV shows and web series, including Criminal Minds, Rizzoli & Isles, and Hart of Dixie.

What is his connection to Target?

Bailey featured in Target’s latest TV commercial, “Born to be Kris,” which has gone viral on the internet. In the commercial, he plays a new-age “weirdly-hot” looking Santa Claus, known as Kris K, who works at the store.

What does the commercial show?

The commercial shows Bailey driving a Ford Bronco with a sleigh number plate to a Target store. He is sporting gray hair and a beard, looking macho and hunky in a red quarter zip. The commercial also features Bailey chatting with a female customer about the retailer’s amazing turkey deals.

How did the internet react?

Viewers were left fascinated by the commercial, with many saying they are attracted to the “hot” reimaging of Santa Claus. One person wrote, “Target has the hottest Santa I have ever seen in any TV commercial.” Another shopper asked, “Where are they doing photos with this Santa? I need to get one.” A third user quipped, “Being attracted to a Target Santa was something I did not expect.”

Conclusion

Brent Bailey’s appearance as a modern Santa Claus in Target’s commercial has sent the internet into a frenzy. Fans of the actor and fans of the commercial alike have been left talking about Bailey’s new role and how it has reimagined the traditional Santa Claus.