rewrite this content and keep HTML tags
Re-branding is a business term made popular in the 1990’s for changing the image of a product or company with the aim being to improve sales and remain relevant in the marketplace. In re-branding, the marketing experts will tell you that it is important that the company or product does not give up its core values or its distinctiveness but rather highlight certain key components so as to appeal to the market. As with any re-branding effort, it is important to re-brand before things hit rock bottom so that one always stays relevant. Cable and Wireless rebranded to LIME recently. Was it because they were making losses or hitting rock bottom? Have they changed their rates or certain core values of Cable and Wireless? Have they stopped offering tele-communications services? Has your cell phone or landline numbers changed? NOPE. They have merely changed their brand name and their colour and maybe added a few services but for the most part everything else has remained the same. Similarly I am not advocating that Christianity should change to come up to terms with the present times but rather that the basic core values and principles associated with God, the bible and Christianity needs to be re-visited if indeed Christianity is supposed to remain relevant as a religion in Nevis. If we return to the sagacious teachings of the bible, I am sure that once again we will be better able to distinguish the Christians among us. Let me at the outset state that this article is written from one who has been a Christian for well over a decade. However I think it is always best when someone in a company can identify weaknesses and address them before they are barraged with complaints from customers about the same problem. There used to be a time when one could almost pick out a Christian in terms of their dress, their speech and just their general conduct. Now it seems like everybody just fits right in. It is common for people to say that Christians just as bad as the sinner-man and sadly in some cases it is quite true. Let us look on facebook. If something is posted that is funny you would expect a Christian to use an expression like “lol” (laughing out loud) as opposed to lmfao (laughing my f…ing a.. off). In even regular speech we hear Christians young and old alike, using the regular “badwords” in talking about politics, sports and relationships. When you check their ipods, they have more “wutless” music on it than the unsaved people and when they are going out the shortest skirts, the most revealing tops and the tightest jeans. In short there is a rush for what one pastor referred to as the BOW –WOW outfits so that when they bow; the guys say WOW. One’s dress code should be classy and not class-less and must be seen as lovely rather than looking for love. One’s speech must be one that is seasoned with salt whether online or on the street. That is the re-branding of which I speak; where once again the Christianity brand can stand out and easily be recognized for its distinctiveness and its uniqueness. Christianity cannot be unique if Christians simply blend in. Where is the peculiarity? Why would one want to get involved in it if the image is not perceived as any different from what one is already engaged in? Often, scriptures such as “God loveth a cheerful giver” and “it is more blessed to give than to receive” are printed on offering evelopes. I am one who fully believes in giving hilariously for the work of Christ and tithing faithfully and sometimes even ferociously. However I also believe that this scripture extends to your neighbours that you meet on the side-ways and – By ways of life. It is the social gospel that the Reverend Martin Luther Junior advocated in his civil rights movement. For instance one of my Christian friends would pass me on the street and say, “hello Brother Ron; I hope all is well and I am praying for you.” While an unsaved friend of mine would pass and say, “Ron whats up, come in here and let me buy you something to drink.” While I as well as the whole world needs prayer there is absolutely nothing wrong with prayer and an orange juice. There is also nothing wrong if one’s husband is now out of work because Four Seasons is closed to pray for the wife as well as buy two school books for her children. Prayer can be added to anything. We must remember as told in Mark 6 that Jesus was preaching, praying and even healing members of crowd that was 5000 strong. Afterwards, instead of sending them home hungry he also fed them so much that there were left overs. As Christians we cannot be so overly concerned about a person’s spiritual need or condition that we forget one’s social condition. It is a practice that Jesus himself personified in the feeding of the five thousand and in his teachings in the book of Malachi and Amos among others. Christians have turned into some of the cheapest set of people in Nevis. This certainly is not the sort of brand that Jesus was trying to build when he said that he loves a cheerful giver and that it is more blessed to give than to receive. Prayer and preaching is no substitute to practical help. It must accompany it. That is the brand that Jesus himself built when he walked on this earth and that is the brand that he repeats throughout scripture. Time would not allow me to speak of the various other damages to the Christianity brand especially when Christians refuse to forgive in spite of Ephesians 4:32, when Christians gossip in spite of James 4:11 and when Christians are anything but humble and have no regard for each other in spite of 1 Peter 5:5 and Romans 12:10 respectively. Sometimes I wonder what God feels when he looks down on us and see how we are treating his company. If we were working for any other company, we would have been suspended and fired for the horrible customer service and for disobeying the company’s basic rules and guidelines. We would have damaged the company’s brand. Ideally then the company would have to either recruit new people and or re-train people in the basic principles of the company with the hope that they would buy into what the company stands for. Let us similarly re-brand our attitudes to make sure they line up with what God personified when he lived among us and what is written in his holy book. The Christian brand needs some desperate help.
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Re-branding is a business term made popular in the 1990’s for changing the image of a product or company with the aim being to improve sales and remain relevant in the marketplace. In re-branding, the marketing experts will tell you that it is important that the company or product does not give up its core values or its distinctiveness but rather highlight certain key components so as to appeal to the market. As with any re-branding effort, it is important to re-brand before things hit rock bottom so that one always stays relevant. Cable and Wireless rebranded to LIME recently. Was it because they were making losses or hitting rock bottom? Have they changed their rates or certain core values of Cable and Wireless? Have they stopped offering tele-communications services? Has your cell phone or landline numbers changed? NOPE. They have merely changed their brand name and their colour and maybe added a few services but for the most part everything else has remained the same. Similarly I am not advocating that Christianity should change to come up to terms with the present times but rather that the basic core values and principles associated with God, the bible and Christianity needs to be re-visited if indeed Christianity is supposed to remain relevant as a religion in Nevis. If we return to the sagacious teachings of the bible, I am sure that once again we will be better able to distinguish the Christians among us. Let me at the outset state that this article is written from one who has been a Christian for well over a decade. However I think it is always best when someone in a company can identify weaknesses and address them before they are barraged with complaints from customers about the same problem. There used to be a time when one could almost pick out a Christian in terms of their dress, their speech and just their general conduct. Now it seems like everybody just fits right in. It is common for people to say that Christians just as bad as the sinner-man and sadly in some cases it is quite true. Let us look on facebook. If something is posted that is funny you would expect a Christian to use an expression like “lol” (laughing out loud) as opposed to lmfao (laughing my f…ing a.. off). In even regular speech we hear Christians young and old alike, using the regular “badwords” in talking about politics, sports and relationships. When you check their ipods, they have more “wutless” music on it than the unsaved people and when they are going out the shortest skirts, the most revealing tops and the tightest jeans. In short there is a rush for what one pastor referred to as the BOW –WOW outfits so that when they bow; the guys say WOW. One’s dress code should be classy and not class-less and must be seen as lovely rather than looking for love. One’s speech must be one that is seasoned with salt whether online or on the street. That is the re-branding of which I speak; where once again the Christianity brand can stand out and easily be recognized for its distinctiveness and its uniqueness. Christianity cannot be unique if Christians simply blend in. Where is the peculiarity? Why would one want to get involved in it if the image is not perceived as any different from what one is already engaged in? Often, scriptures such as “God loveth a cheerful giver” and “it is more blessed to give than to receive” are printed on offering evelopes. I am one who fully believes in giving hilariously for the work of Christ and tithing faithfully and sometimes even ferociously. However I also believe that this scripture extends to your neighbours that you meet on the side-ways and – By ways of life. It is the social gospel that the Reverend Martin Luther Junior advocated in his civil rights movement. For instance one of my Christian friends would pass me on the street and say, “hello Brother Ron; I hope all is well and I am praying for you.” While an unsaved friend of mine would pass and say, “Ron whats up, come in here and let me buy you something to drink.” While I as well as the whole world needs prayer there is absolutely nothing wrong with prayer and an orange juice. There is also nothing wrong if one’s husband is now out of work because Four Seasons is closed to pray for the wife as well as buy two school books for her children. Prayer can be added to anything. We must remember as told in Mark 6 that Jesus was preaching, praying and even healing members of crowd that was 5000 strong. Afterwards, instead of sending them home hungry he also fed them so much that there were left overs. As Christians we cannot be so overly concerned about a person’s spiritual need or condition that we forget one’s social condition. It is a practice that Jesus himself personified in the feeding of the five thousand and in his teachings in the book of Malachi and Amos among others. Christians have turned into some of the cheapest set of people in Nevis. This certainly is not the sort of brand that Jesus was trying to build when he said that he loves a cheerful giver and that it is more blessed to give than to receive. Prayer and preaching is no substitute to practical help. It must accompany it. That is the brand that Jesus himself built when he walked on this earth and that is the brand that he repeats throughout scripture. Time would not allow me to speak of the various other damages to the Christianity brand especially when Christians refuse to forgive in spite of Ephesians 4:32, when Christians gossip in spite of James 4:11 and when Christians are anything but humble and have no regard for each other in spite of 1 Peter 5:5 and Romans 12:10 respectively. Sometimes I wonder what God feels when he looks down on us and see how we are treating his company. If we were working for any other company, we would have been suspended and fired for the horrible customer service and for disobeying the company’s basic rules and guidelines. We would have damaged the company’s brand. Ideally then the company would have to either recruit new people and or re-train people in the basic principles of the company with the hope that they would buy into what the company stands for. Let us similarly re-brand our attitudes to make sure they line up with what God personified when he lived among us and what is written in his holy book. The Christian brand needs some desperate help.
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