Fenty Beauty Expands to the Caribbean, Bringing Inclusivity and Representation to the Region

Caribbean Launch Marks a Meaningful Homecoming for Rihanna

Fenty Beauty, the iconic beauty brand founded by global superstar Rihanna, is now available in the Caribbean. This significant expansion marks a meaningful homecoming for Rihanna, who was born and raised in Barbados and drew inspiration for her brand from her Caribbean heritage.

Rihanna poses in front of own ad campaign at bus stop in Barbados bearing mother’s name after Fenty Beauty is launched in Caribbean hometown. (IG image)

This expansion not only introduces Fenty Beauty’s inclusive products to Caribbean consumers but also strengthens Rihanna’s connection to her roots, celebrating her heritage and commitment to diversity.

Fenty Beauty’s Commitment to Inclusivity

Since its inception, Fenty Beauty has set new industry standards for inclusivity, launching with 40 foundation shades and expanding to 50 to meet the needs of diverse skin tones. Now, with its Caribbean launch, the brand provides beauty options for consumers who have long awaited a line that reflects their unique skin tones and styles. The expansion brings Fenty Beauty’s popular products like the Pro Filt’r Soft Matte Foundation, Gloss Bomb, and Stunna Lip Paint to islands where representation in global beauty has often been limited.

Rihanna’s Personal Connection to the Caribbean Launch

For Rihanna, the Caribbean launch is deeply personal. In a heartfelt speech at the launch event in Barbados, she shared: “Coming back home, where I first met and appreciated beauty, means everything to me. Fenty Beauty and Fenty Skin were inspired by my people, my family, and my friends here in Barbados.” Her brand’s ethos resonates strongly in the Caribbean, where Rihanna’s focus on inclusivity and empowerment strikes a powerful chord.

The Fenty Caribbean Launch and Beyond

The Fenty Caribbean launch featured events with product demos, makeup tutorials, and exclusive consultations, allowing local fans and influencers to experience the brand firsthand. This expansion provides opportunities for local beauty experts and entrepreneurs to engage with a world-renowned brand, establishing Fenty Beauty as a new staple in the Caribbean market.

Availability and Retail Partners

Fenty Skin and Fenty Fragrance and Fenty Hair will be available to buy in nine islands including the singer’s home country of Barbados. The other countries are Antigua, Aruba, the Bahamas, Bermuda, Cayman Islands, Trinidad and & Tobago, Grenada and Sint Maarten. Shoppers can expect to find the products at these selected retailers: Lipstick Antigua, Maggy’s Aruba, John Bull Ltd Bahamas, Bridgetown Duty Free, 59 Front, Bermuda, Kirk Freeport from Cayman Islands and Vendome in Trinidad and Tobago.

Conclusion

Fenty Beauty’s expansion to the Caribbean is a significant milestone for the brand, marking a meaningful homecoming for Rihanna and a commitment to representation and inclusivity in the region. With its range of products and events, Fenty Beauty is poised to make a lasting impact on the Caribbean beauty landscape.

FAQs

Q: What products will be available in the Caribbean market?
A: Fenty Skin, Fenty Fragrance, and Fenty Hair will be available.

Q: Which islands will Fenty Beauty be available in?
A: Fenty Beauty will be available in nine islands, including Barbados, Antigua, Aruba, the Bahamas, Bermuda, Cayman Islands, Trinidad and & Tobago, Grenada, and Sint Maarten.

Q: Where can I find Fenty Beauty products in the Caribbean?
A: Fenty Beauty products will be available at select retailers, including Lipstick Antigua, Maggy’s Aruba, John Bull Ltd Bahamas, Bridgetown Duty Free, 59 Front, Bermuda, Kirk Freeport from Cayman Islands, and Vendome in Trinidad and Tobago.