Sandals Resorts Launches New Global Campaign, Made of Caribbean

Last night, Sandals Resorts, the Caribbean’s most awarded all-inclusive resort brand, celebrated its new global campaign, Made of Caribbean, at an exclusive launch event in New York City. The event brought together a prestigious guest list including travel industry leaders, media, celebrities, dignitaries, influencers, creatives, and VIPs from music and fashion.

Sandals’ Made of Caribbean global launch event, hosted at New York’s iconic Hall des Lumières, immersed guests in the essence of the Caribbean through a two-story, 360° experience.
Real Housewives of New York cast members Kelly Bensimon, Dorinda Medley and Luann de Lesseps at Sandals’ Made of Caribbean global launch event in New York City.
Adam Stewart, Executive Chairman of Sandals Resorts, reveals exciting plans for the future.
Blue Mountain Coffee Martinis, made to order, were served through an artisan ice luge.
DJ Zuri Marley, granddaughter of the legendary Bob Marley, delivered unforgettable Caribbean vibes.

Event Details

The celebration was hosted by Adam Stewart, Executive Chairman of Sandals Resorts at the landmark Hall des Lumières. Attendees were transported into the Caribbean through an immersive, two-story, 360° experience. Guests were provided an exclusive behind-the-scenes look at the making of the Made of Caribbean campaign, created in collaboration with the award-winning agency, Leo.

Event Highlights

The event featured Zuri Marley, granddaughter of reggae legend Bob Marley, as DJ and a range of celebrities including actors Michele Hicks from The Shield and Law & Order, Amir Arison of The Blacklist, Lorraine Toussaint star of The Equalizer, Ebonee Noel from FBI and The Real Housewives of New York City stars Luann de Lesseps, Kelly Bensimon, Dorinda Medley and Carole Radziwill. Other reality TV stars included Matt James from The Bachelor and Jason Tartick from The Bachelorette, supermodels Carol Alt and Alex Lundqvist, Sophie Sumner winner of America’s Next Top Model British Invasion, and Sports Illustrated Swimsuit model Marisa Strong. The cast of iHeartRadio’s nationally syndicated Elvis Duran and the Morning Show also attended, including Danielle Monaro, Medha Gandhi, Skeery Jones, Nate Marino, Scotty B and more.

Cuisine and Beverages

Caribbean cocktails and canapés showcased the diverse flavors of Sandals’ dining destinations, from Jamaica to Curacao to Saint Vincent, while guests savored an extravagant Appleton Rum Bar, Blue Mountain Coffee Martini Bar, and signature libations like the Dunn’s Old Fashioned, bringing the essence of the Sandals Dunn’s Rum Club to the heart of the city.

Brand Announcements

Sandals-branded cars transported VIPs to the venue, where illuminated projections brought to life the company’s newest branding and expanded color palettes, inspired by the Caribbean’s natural vibrancy. Select campaign elements, first unveiled during the Golden Globes, offered a glimpse into the brand’s exciting direction.

Future Plans

During the evening, Adam Stewart took the stage to share the company’s storied family legacy and vision for its growing portfolio – bringing forward the essence of Sandals 2.0. He unveiled plans for beloved family brand, Beaches Resorts, starting with the announcement of three new sought-after locations: Beaches Barbados, Beaches Exuma in The Bahamas, and Beaches Runaway Bay in Jamaica. He also shared news for the upcoming opening of the new Treasure Beach Village at Beaches Turks and Caicos, set to debut in Spring of 2026.

Conclusion

The launch event for Sandals Resorts’ new global campaign, Made of Caribbean, was a resounding success, bringing together a diverse group of guests and offering a glimpse into the brand’s exciting future plans.

Frequently Asked Questions

What is the Made of Caribbean campaign?

The Made of Caribbean campaign is a new global campaign launched by Sandals Resorts, showcasing the brand’s commitment to the Caribbean and its people.

What were some of the highlights of the launch event?

The launch event featured a range of celebrities, including Zuri Marley, Michele Hicks, and Luann de Lesseps, as well as Caribbean cocktails and canapés, and a behind-the-scenes look at the making of the campaign.

What are some of the future plans for Sandals Resorts?

Sandals Resorts has announced plans for three new locations for its Beaches Resorts brand, as well as the upcoming opening of the new Treasure Beach Village at Beaches Turks and Caicos.