Sandals Resorts Unveils New Global Advertising Campaign

Introducing “Made of Caribbean”

Sandals Resorts, a pioneer of all-inclusive travel, has announced the debut of “Made of Caribbean,” a global, multi-media advertising campaign developed by Leo Burnett. The campaign is designed to inspire travelers through authenticity, expertise, and a genuine connection to the islands.

About the Campaign

The omnichannel campaign will launch on December 28, spanning linear television, digital, print, social, and out-of-home advertising in key markets. The campaign kicks off with two captivating launch spots that showcase the truly unique facets of Sandals’ and Beaches’ offerings.

Sandals Resorts

For Sandals Resorts, “Three Things” takes people beyond the brand’s typical perception, revealing soul-stirring experiences and adventures found only in the Caribbean.

Beaches Resorts

Beaches’ new :30 spot, “Memories,” immerses viewers in the thrill of travel through the wide-eyed wonder of a child, all set against the vibrant backdrop of unforgettable Caribbean adventures. Directed by Tucker Bliss, the ad celebrates joy, discovery, and the magic of family vacations across the generations.

About the Visual Identity

An evolved visual identity complements the campaign, developed in collaboration with global brand consultancy, Wolff Olins. The initiative elevates how the brands express themselves – visually, verbally, and experientially.

Thomas Wilder, Global Principal for Wolff Olins

“Through the ethos of ‘Natural Vibrancy’ a new story can be told, to inspire and invite people to embrace the richness of the islands and its charming mix of tastes, styles, and influences. It’s an invitation to give into the rhythms of the islands and enjoy Caribbean life and culture.”

Conclusion

“Made of Caribbean” is an open invitation to connect people to the real Caribbean. The campaign is a bold step forward for sharing the Sandals and Beaches story, and we are excited to see the impact it will have on the travel industry.

FAQs

Q: What is the “Made of Caribbean” campaign?
A: The “Made of Caribbean” campaign is a global, multi-media advertising campaign developed by Leo Burnett, designed to inspire travelers through authenticity, expertise, and a genuine connection to the islands.

Q: When does the campaign launch?
A: The campaign launches on December 28, spanning linear television, digital, print, social, and out-of-home advertising in key markets.

Q: What is the visual identity of the campaign?
A: The visual identity of the campaign is developed in collaboration with global brand consultancy, Wolff Olins, and is designed to elevate how the brands express themselves – visually, verbally, and experientially.

Q: What is the goal of the campaign?
A: The goal of the campaign is to inspire travelers to connect with the real Caribbean and to share the unique experiences and joy of the islands with the world.