The Evolution of Clash Culture in Music
Multi-Grammy winner Orville "Shaggy" Burrell recently spoke at the Island Music Conference, sharing his thoughts on the current state of clash culture in the music industry.
Shaggy’s Take on Clash Culture
Shaggy, known for his hit single "Angel", expressed that he does not see himself participating in lyrical showdowns at this point in his career. However, he acknowledged that an underground sound system conflict was the catalyst for his musical career.
The Strategic Approach to Clash Culture
Shaggy emphasized that he would only consider participating in a clash if the other performer was as successful as he was. He believes that clashing is a strategic move, and only worthwhile if it can elevate his career. "If I see a clash that’s going to carry me to a bigger bag, I’m all in. If I see a clash that’s not going to do anything for me, why even respond?" he said.
The Importance of Clash Culture
Shaggy highlighted the significance of clash culture in developing an artist’s stage presence and poetic skill. He credited conflicts as a training ground for many well-known artists of his day, including himself. "Clash culture is spontaneous, and you have to read your audience. It’s having a bunch of lyrics in your head that you can step in at any moment on a stage and defend yourself," he explained.
The Changing Landscape of Clash Culture
Shaggy expressed that he believes the current crop of artists lack the spontaneity and creativity that clash culture once provided. "There is a spontaneity that you have to have as an artiste that sound systems and clash culture create that I don’t think these younger artistes have because most of them are just really on dubplates. The system has changed," he noted.
Advice for Performers
Shaggy advised performers to keep the warfare lyrical, emphasizing that the history of verbal altercations turning physical may be the cause of the alleged decrease in conflicts. He encouraged artists to treat conflicts like sports, maintaining decorum and avoiding personal attacks.
Conclusion
Shaggy’s comments serve as a reminder of the importance of clash culture in shaping the music industry. As the landscape continues to evolve, it will be interesting to see how artists adapt and respond to the changing landscape.
FAQs
- Q: Will Shaggy participate in a lyrical showdown?
A: At this point in his career, Shaggy does not see himself participating in lyrical showdowns. - Q: What is the most important aspect of clash culture?
A: Shaggy believes that the spontaneity and creativity that clash culture once provided are essential for an artist’s growth. - Q: How can performers keep the warfare lyrical?
A: Shaggy advises performers to treat conflicts like sports, maintaining decorum and avoiding personal attacks.
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