The ‘cool crowd’ is now making its way to Broadway matinees

For generations, Broadway fans have sought out prime seats for evening performances, firm in their conviction that a night out on the town is exactly that — an opportunity to celebrate the magic of theater, so long as it’s after sunset.

And the matinee crowd? That has tended to be senior-oriented, suburban and a bit more sedate, with a heavy concentration of women, according to theater historians.

But…