Obituary: Mrs. Lorine Charles-St. Jules

A Distinguished Career in Tourism

The Ministry of Tourism, Investment, Creative Industries, Culture and Information is saddened by the passing of Mrs. Lorine Charles-St. Jules, former CEO of the Saint Lucia Tourism Authority. With a commitment to travel and tourism spanning over 20 years, Mrs. Charles-St. Jules’s leadership roles have left an indelible mark on the industry.

Early Career

Mrs. Charles-St. Jules held the position of Chief Tourism Project Planner with the Ministry of Tourism from 1995 to 1997. During this period, her responsibilities included reviewing and monitoring tourism products, laying the foundation for her future achievements.

Regional Director and CEO

From 2007 to 2016, Mrs. Charles-St. Jules worked as Regional Director for the Saint Lucia Tourist Board, where she was responsible for Public Relations, Sales, and the development of marketing campaigns to maximize benefits for the destination. In February 2022, she was appointed Chief Executive Officer of the Saint Lucia Tourism Authority (SLTA), leading the team in developing innovative marketing strategies for Saint Lucia locally, regionally, and internationally. Her efforts resulted in the rebound of the destination post-COVID-19.

Other Notable Achievements

Mrs. Charles-St. Jules’s extensive career also included roles such as USA Account Manager for the Anguilla Tourist Board, CEO of global marketing agency PEAEYE7 Marketing International, and Business Development Consultant for luxury resort marketing throughout the Caribbean, the USA, and Canada.

Condolences and Legacy

The Minister, Permanent Secretary, and staff of the Ministry of Tourism extend their deepest condolences to the family, friends, and colleagues of Mrs. Lorine Charles-St. Jules. Her contributions to tourism development will be forever remembered, and her legacy will continue to inspire future generations.

Conclusion

Mrs. Charles-St. Jules’s remarkable career serves as a testament to her dedication to the tourism industry. Her passing is a significant loss, and the Ministry of Tourism acknowledges her invaluable contributions to the sector.

FAQs

Q: What was Mrs. Lorine Charles-St. Jules’s role in the Saint Lucia Tourism Authority?

A: Mrs. Charles-St. Jules was the Chief Executive Officer of the Saint Lucia Tourism Authority (SLTA) from February 2022 until her passing.

Q: What were some of Mrs. Charles-St. Jules’s notable achievements?

A: Mrs. Charles-St. Jules held various leadership roles, including Chief Tourism Project Planner, Regional Director for the Saint Lucia Tourist Board, CEO of PEAEYE7 Marketing International, and Business Development Consultant for luxury resort marketing.

Q: How did Mrs. Charles-St. Jules contribute to the tourism industry?

A: Mrs. Charles-St. Jules’s contributions to the tourism industry included developing innovative marketing strategies, reviewing and monitoring tourism products, and promoting the destination locally, regionally, and internationally.