Barbados Celebrates World Tourism Day
The Barbados Tourism Marketing Inc. (BTMI) has announced a week-long series of events and activities to honour the contributions made by tourists and tourism workers to Barbados and the Barbadian economy. This year’s celebrations will highlight the theme "Tourism and Peace" and underscore the pivotal role tourism plays in fostering economic growth, cultural exchange, and social harmony in Barbados.
Importance of Tourism
During the press launch, Chief Product Development Officer, BTMI, Marsha Alleyne, emphasized the importance of the tourism sector, stating, "Tourism is the lifeblood of our economy, providing thousands of jobs and contributing millions of dollars to the development of our nation."
Tourism Week Events
The centrepiece of Tourism Week will be the observance of World Tourism Day on Friday, September 27, 2024. This year’s theme, "Tourism and Peace," underscores the vital role tourism plays as a catalyst for fostering peace and understanding between nations and cultures. As a destination that welcomes visitors from around the world, the BTMI understands that tourism can be a powerful force for peace, by bringing people together and creating a more connected and compassionate global community.
The following are the key events during Tourism Week 2024:
- Church Service – Sunday, September 22, 2024: A church service at Mount Zion United Holy Church will bring together tourism professionals from all faiths and backgrounds to express gratitude, reflect on their accomplishments, and foster a sense of community within the industry.
- Tourism Megafest – Tuesday, September 24 to Wednesday, September 25, 2024: The Lloyd Erskine Sandiford Centre will host the Tourism Megafest, an immersive expo showcasing the rich cultural diversity, unique attractions, and hospitality of Barbados.
- Restaurant Season – September 1 to October 31, 2024: Participating restaurants across the island will offer specials, discounts, and themed culinary events to showcase the diverse dining experiences available in Barbados.
- Industry Specials – September 22 to September 28, 2024: Special discounts will be offered by accommodation venues, restaurants, and attractions for industry personnel and residents with valid national identification.
- Strict Guardians of Our Heritage Charitable Event – Saturday, September 28, 2024: The tourism community will engage in a clean-up event to honour one of the island’s heritage assets, raising awareness about the importance of preserving these sites as part of Barbados’ competitive tourism strategy.
- World Tourism Day Celebration – Friday, September 27, 2024: World Tourism Day will be marked with the Peli Can Island Community Pop-Up, held in association with the Barbados Food and Rum Festival.
Conclusion
Tourism Week is not just a celebration; it is a testament to the resilience and dedication of our tourism professionals. By recognizing their contributions and promoting our destination’s unique offerings, we strengthen the very foundation of our economy and culture. We invite everyone to participate in the festivities and join us in showcasing the best of Barbados to the world.
Frequently Asked Questions
Q: What is the theme of this year’s World Tourism Day celebrations?
A: The theme is "Tourism and Peace."
Q: What is the significance of Tourism Week?
A: Tourism Week is a celebration of the contributions made by tourists and tourism workers to Barbados and the Barbadian economy.
Q: What events will take place during Tourism Week?
A: A church service, Tourism Megafest, Restaurant Season, Industry Specials, Strict Guardians of Our Heritage Charitable Event, and World Tourism Day Celebration are some of the key events during Tourism Week.
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