Cruise Season Brings in Big Numbers for Trinidad and Tobago
Trinidad and Tobago tourism officials announced that the country earned over TT$48 million from a highly successful seven-month cruise ship season.
Economic Impact
The ministry explained that the economic impact of this cruise season extended to various stakeholders, including tour operators, taxi drivers, craft vendors, and local businesses.
The total expenditure by passengers in Trinidad and Tobago was approximately TT$48,568,292 million.
The estimated average visitor spend was US$43 per person, equating to US$$3,356,193 million. Additionally, the Tobago Tourism Agency Limited reported an estimated spend per passenger on tours of US$26, totaling US$2,587,728 for the season.
The government’s focus on tourist satisfaction and strategic marketing initiatives played a significant role in this season’s achievements. “Proactive participation in trade events and collaborative efforts with cruise lines resulted in increased cruise calls and a wider reach for Trinidad and Tobago,” said Tourism, Culture, and the Arts Minister Randall Mitchell.
Mr. Mitchell attended the Florida-Caribbean Cruise Association (FCCA) conferences over the past two years, holding discussions with several cruise lines. “This stimulated their interest in conducting business with the country, which increased cruise calls. These initiatives increased the destination’s attractiveness and catalyzed further growth in the cruise sector,” he stated.
Most passengers (70%) came from the United States, while Canada accounted for 9%, and France, 7%. Other notable contributors included the United Kingdom (4%), Uruguay (3%), and the rest of the world (6%). The tourism officials noted that the diversity in the origin of cruise passengers highlights the global appeal of Trinidad and Tobago as a cruise destination.
The ministry stated that Trinidad and Tobago’s unique attractions and experiences appeal to American tourists, including the country’s diverse cultural heritage, festivals, and natural beauty.
Americans are drawn to Trinidad and Tobago due to its warm climate, cultural richness, and recreational activities. The ministry explained that proximity and promotional campaigns targeting the Canadian market have contributed to their notable representation among cruise passengers visiting the islands.
Conclusion
In conclusion, the successful cruise ship season highlights Trinidad and Tobago’s growing importance as a premier cruise destination. The government’s focus on tourist satisfaction and strategic marketing initiatives have played a significant role in this season’s achievements, and efforts to promote the destination internationally continue to attract passengers from various regions worldwide.
Frequently Asked Questions (FAQs)
* Q: What was the total revenue earned from the seven-month cruise ship season?
A: Trinidad and Tobago earned over TT$48 million.
* Q: What was the average visitor spend in Trinidad and Tobago?
A: The estimated average visitor spend was US$43 per person, equating to US$$3,356,193 million.
* Q: Which countries contributed the most passengers to the cruise season?
A: Most passengers (70%) came from the United States, followed by Canada (9%) and France (7%).