British Virgin Islands Tourism Board & Film Commission Completes US Promotion Tour
The British Virgin Islands Tourist Board & Film Commission (BVITBFC) recently completed a two-week promotional campaign across the U.S. Mid-Atlantic seaboard states.
BVI Tourism Ambassadors Showcase Destination in the USA
BVI tourism ambassadors show off their wares in the USA. Photo: BVI GIS.
The BVITBFC led by Safika O’Neal, Business Development Manager for the region, hosted training sessions for travel agents to expand travel interest for the Winter 2024/Spring 2025 season.
O’Neal stated, “As the US Labor Day weekend signifies the end of summer here in the United States, we delivered the promise of an ‘Endless summer’ in the BVI.
Beyond the typical Caribbean appeal of sun, sand, and sea, we highlighted our phenomenal accommodations, top-tier hospitality, world-class sailing, and exclusive experience, giving the region a glimpse of our unique slice of paradise.”
DC Jazz Fest 2024
The BVITBFC was a major sponsor of the DC Jazz Fest, which drew over 100,000 visitors from 28th August to 1st September. Featuring performances from Grammy-winning artists, the festival presented a jazz concert with performers from several countries.
As a major sponsor, the BVI’s presence included a booth at The Wharf’s Transit Pier and a VIP Club activation. Highlights included Painkiller cocktails served at all bars throughout the festival, a shaved ice Happy Hour Painkiller cart to “beat the heat with a sunset treat”, giveaways, airfare sweepstakes, and a promotional video showcasing the Territory.
Following a very successful event, the BVITBFC’s plans for next year include bringing a BVI-based jazz band to further promote cultural exchange and boost events tourism.
BVI Night of Luxury
On 11th September, the BVITBFC hosted an exclusive British Virgin Islands-themed event in partnership with Virtuoso travel agency Front Porch Travel.
The event targeted high-net-worth individuals from some of the wealthiest zip codes in the USA, in Washington D.C., Maryland, and Northern Virginia. The event with an exclusive guest list of 87 attendees, featured island-inspired décor, luxury travel showcases, and BVI-themed presentations.
The evening’s theme was Ultra-Luxe Island Hopping through the British Virgin Islands as each table at the event was beautifully decorated and included mapped signage for each island, including Peter Island, Scrub Island, Guana Island, Virgin Gorda, Tortola, Jost Van Dyke, and Anegada (among many others). Industry partners were at each table to network and provide further details on their property and the destination.
The evening’s highlights included a cocktail reception and one-on-one trade show, a gourmet dinner prepared by award-winning BVI Chef Kenneth Molyneaux of Tropical Fusion, presentations by industry partners and live music by Grammy Award-winning BVI artiste, Kamau Georges and Friends.
Seven industry partners collaborated with the BVITBFC for the evening, including diamond partners Peter Island Resort and Scrub Island; platinum partners Voyage Charters, Virgin Gorda Villa Rentals, Island Vibe Destinations and Guana Island; and gold partner The Moorings.
The event’s success was highlighted by the sell-out of the Front Porch Travel Girlfriends Getaway, scheduled for November 2025 at Scrub Island Resort, Spa & Marina.
Grandiosity Polo x Jazz Charity Event
On 15th September, the BVITBFC participated as a title sponsor at the Grandiosity Polo x Jazz Charity Event in Brandywine, Maryland, which attracted over 500 VIPs, including dignitaries and business leaders.
The event, which benefited the Black Mental Health Alliance, featured polo matches, live jazz, luxury displays, and a BVI-branded polo gear presentation. The BVITBFC provided a Painkiller Tasting Station and partnered with Scrub Island Resort, Spa & Marina to offer a three-night stay for 2 including airfare as a raffle prize.
Hosted by TV anchor Tosin Fakile, the event featured a distinguished team of polo players, including the famous Miguel Wilson. Among the exclusive guest list was Congresswoman Stacey Plaskett, from the neighbouring United States Virgin Islands.
As a title sponsor, the board also branded the Grandiosity polo players’ riding gear and presented the winning players with a BVI-branded gift.
Conclusion
Through these and other public events, the BVITBFC hopes to continue to build excitement and drive travel to the British Virgin Islands.
FAQs
Q: What was the purpose of the promotional campaign?
A: The purpose of the campaign was to expand travel interest for the Winter 2024/Spring 2025 season and to build excitement for the British Virgin Islands.
Q: Which events did the BVITBFC participate in?
A: The BVITBFC participated in the DC Jazz Fest 2024, BVI Night of Luxury, and Grandiosity Polo x Jazz Charity Event.
Q: Who were the guests of the BVI Night of Luxury event?
A: The event targeted high-net-worth individuals from some of the wealthiest zip codes in the USA, in Washington D.C., Maryland, and Northern Virginia.