Google Tests Verified Checkmarks for Businesses in Search Results
Alphabet’s GOOGL.O Google is testing showing check marks next to certain companies on its search results, a company spokesperson said on Friday, in a move aimed at helping users identify verified sources and steer clear of fake websites.
The move is aimed at addressing the issue of fraudulent websites impersonating official businesses or services, which could lead users to view false information about the business, deceive users, and potentially harm the brand.
"We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google," the spokesperson said.
The Test
The test, which was first reported by The Verge, spotted blue verified checkmarks next to official site links for companies including Microsoft MSFT.O, Meta META.O, and Apple AAPL.O on search results.
How it Works
Google already uses automated systems to identify pages with "scammy" or fraudulent content and prevent them from showing up in the search results. The new test is an extension of this effort to help users identify trustworthy businesses online.
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Automated Systems
Google uses automated systems to identify pages with "scammy" or fraudulent content and prevent them from showing up in the search results.
Conclusion
The addition of verified checkmarks in search results aims to improve the online experience for users by providing them with accurate and trustworthy information.
FAQs
Q: How does Google identify trustworthy businesses online?
A: Google uses automated systems to identify pages with "scammy" or fraudulent content and prevent them from showing up in the search results.
Q: Will the verified checkmarks be available to all users?
A: No, only some users were able to see the feature, indicating Google has not rolled out the test widely yet.
Q: Which companies were spotted with blue verified checkmarks?
A: The test spotted blue verified checkmarks next to official site links for companies including Microsoft MSFT.O, Meta META.O, and Apple AAPL.O on search results.