Minister Bartlett: Performing Arts Key to Enhancing Jamaica’s Tourism Product
Tourism Minister Edmund Bartlett has emphasized the importance of leveraging Jamaica’s rich cultural heritage through the performing arts to enhance and diversify the tourism product.
While Jamaica’s natural attractions have drawn visitors for decades, it is time to recognize the untapped potential within the realms of the performing arts, Bartlett noted.
A Global Shift in Travel Preferences
The country has witnessed a global shift in travel preferences to more experiential tourism, reshaping how people explore and engage with destinations. This trend goes beyond traditional sightseeing and has moved to immersive and authentic experiences that connect travelers with local cultures, cuisines, and activities, Bartlett pointed out.
The performing arts sector has a significant role in entertainment and culture, and the tourism sector benefits tremendously from the output.
Bob Marley’s ‘One Love’ Movie
Bartlett also highlighted the Bob Marley ‘One Love’ movie, which provides a massive international boost for the country’s tourism and film industries. The film, which premiered in Jamaica on January 23 and later in several major international cities, was released worldwide on Wednesday.
The movie has brought a lot of attention to our country and will inspire people from all over the world… as fans… and visitors to experience our culture, Bartlett said.
Film Industry Boost
The movie also gives the island’s film industry a major shot in the arm, telling the story of reggae legend Bob Marley’s life to an international audience. It will show filmmakers and screenwriters that Jamaica is a great place to make movies, adding that “we have a beautiful country with a rich culture and history” and a talented pool of actors and filmmakers.
Conclusion
The success of the ‘One Love’ movie has the potential to lead to more interest in Jamaica through film-making, and the Minister hopes that it will inspire a new generation of filmmakers and actors to showcase the country’s rich cultural heritage.
FAQs
* Q: What is the significance of the performing arts in tourism?
A: The performing arts sector has a significant role in entertainment and culture, and the tourism sector benefits tremendously from the output.
* Q: How does the Bob Marley ‘One Love’ movie impact Jamaica’s tourism and film industries?
A: The movie provides a massive international boost for the country’s tourism and film industries, showcasing Jamaica’s rich cultural heritage and talent pool to an international audience.
* Q: What are the potential benefits of film-making in Jamaica?
A: The success of the ‘One Love’ movie has the potential to lead to more interest in Jamaica through film-making, showcasing the country’s rich cultural heritage and attracting filmmakers and actors from around the world.